Reinventing Your Wheel
Speaking of brand evolutions, companies and individuals are constant in a state of refining and/or redefining their brand’s positioning and … Continue reading “Reinventing Your Wheel”
Tag: advertising
Brand Building 101: Evolution
Congratulations! You’ve made it to the last step of Branding 101 – evolution. You’ve done some solid homework to get … Continue reading “Brand Building 101: Evolution”
Brand Building 101: Logo
If you haven’t taken the time to establish a researched foundation, defined a name and brand palette yet – stop. … Continue reading “Brand Building 101: Logo”
Brand Building 101: Palette
This fifth part of Brand Building 101 is thankfully more creative fun, and less clinical in nature. In this installment, … Continue reading “Brand Building 101: Palette”
Brand Building 101: Naming
In our first and second posts in this seven part series, we delved into the primary elements and processes to … Continue reading “Brand Building 101: Naming”
Brand Building 101: Focus
In our first blog post in this seven part series, we delved into the primary elements and processes to build … Continue reading “Brand Building 101: Focus”
Brand Building 101: Research
Building a great brand from the ground up is an often overwhelming, confusing task. “How should it look?” “How should … Continue reading “Brand Building 101: Research”
New Year: Time To Review Your Brand
The new year is a fresh slate; an open book to be filled-in. The perfect promise of making a great … Continue reading “New Year: Time To Review Your Brand”