brand positioning, campaign targeting, execution planning
logo, business package, iconography, voice
copywriting, brand positioning, advertising
brochures, signage, fleet, uniforms
social media, content authoring, digital campaigns
television, radio, print and digital campaigns
Six Reasons to Hire DC
Let’s get to the core of the issue: How are companies supposed to know when they should hire a marketing consultant instead of adding another marketer to the payroll, or an agency? What are the advantages and why are so many brands doing it today?
1. Considering An Important Outside Perspective
The number one reason to hire a marketing consultant is for the outside perspective. You may have assembled the most talented team of marketers on the planet, but you’ll always be blinded by some level of bias. A consultant, on the other hand, can come in and see things clearly without being affected by the issues that weigh you down.
2. Tapping In To A Specialized Skill Set
Marketing consultants always have a general background and knowledge of how to handle a variety of different needs, but most have a specialized skill set to offer. As specialists in the branding process for new or evolving brands, LDMA will help you navigate the many critical decisions and processes correctly the first time - saving you both valuable time and money.
3. Short-term Commitment
Many business leaders — perhaps you included – find themselves in a dilemma between hiring a new full-time marketing employee or bringing on a consultant. The biggest benefit of doing the latter is that a consultant is short-term. You can use their services for a period of time — perhaps to help with a seasonal campaign — and then cut ties without any questions. This saves money and prevents over-hiring.
4. Saves Time
Hiring a consultant is quick and easy. This allows you to spend less time focusing on logistics and more time taking action. As a result, you can address problems much faster and prevent small issues from becoming massive problems that will eventually require additional resources that you don’t have.
5. Evading Office Politics
"Sometimes, when companies are working on a challenging problem or a controversial project, it can be hard for them to make decisions or take the necessary actions without getting wrapped up in emotions or politics,” management consultant Alex Nuth explains. “So, they bring in consultants to provide an unbiased eye and do some of the dirty work for them.”
This may seem like a minor issue, but it’s actually a major problem for a lot of brands. There are so many personal factors in play that nothing ever gets done. People are too worried about job security, future positions, relationships and other factors that they become paralyzed. A marketing consultant doesn’t have to worry about any of these things and can get to work with minimal interference.
6. Increase Accountability
It’s easy for business owners and CEOs to lose focus and veer off track. This is typically the result of a lack of accountability. When an individual finds himself in a position of power, accountability dissipates and the ability to act autonomously often clouds judgment and decision making. When a consultant is hired, accountability suddenly reenters the picture. The consultant will establish meetings, set goals and provide objectives that have to be satisfied by certain checkpoints. This is good for everyone involved.