Rum Sugar Lime
brand strategy | design through construction | collateral | marketing | advertising
Why Reno / EDAWN
The Economic Development Authority of Western Nevada (EDAWN) is a private/public partnership established in 1983, committed to adding quality jobs to the region by recruiting new companies, supporting the success of existing companies, and assisting newly forming companies, to diversify the economy and have a positive impact on the quality of life in Greater Reno-Sparks.
I've been fortunate to have been asked to help brand the agency's efforts to attract and retain talented employees from around the nation to experience the lifestyle and advantages of living here in Northern Nevada. Among the many campaign's challenges was the required direction to design within the existing brand image parameters including color palette and typography already in use.
These are just a few samples of an extensive digital campaign reaching into target markets that could provide incentive to move to our region for career opportunities and growth. For more information about this vital image-driven campaign, visit whyreno.org.