Rum Sugar Lime

brand strategy | design through construction | collateral | marketing | advertising 

This year, I was lucky enough to have the opportunity to build a new brand in my hometown with my immediate family at the helm.
Design wise, I've been responsible for everything with exception of the classic logo design that was conceived and designed by our other talented son, Anthony Devincenzi.
Rum Sugar Lime is our family-owned and operated cocktail bar in beautiful Reno, Nevada.
Located in the heart of Reno’s burgeoning Midtown District, our tropically-inspired, contemporary bar serves as a soothing escape for craft-cocktail enthusiasts.
In addition to rums from around the world, RSL offers a classic full bar of your favorite spirits of all types; including our own menu of tropical specialty drinks.
This may well be some of my favorite work to date in many ways.

Why Reno / EDAWN

The Economic Development Authority of Western Nevada (EDAWN) is a private/public partnership established in 1983, committed to adding quality jobs to the region by recruiting new companies, supporting the success of existing companies, and assisting newly forming companies, to diversify the economy and have a positive impact on the quality of life in Greater Reno-Sparks.

I've been fortunate to have been asked to help brand the agency's efforts to attract and retain talented employees from around the nation to experience the lifestyle and advantages of living here in Northern Nevada. Among the many campaign's challenges was the required direction to design within the existing brand image parameters including color palette and typography already in use.

These are just a few samples of an extensive digital campaign reaching into target markets that could provide incentive to move to our region for career opportunities and growth. For more information about this vital image-driven campaign, visit