Build Our Center, an organization formed to support, educate and advocate for northern Nevada’s LGBTQ community was established as a fundraising arm to secure a brick-and- mortar community center.
Our agency was brought on to transform the brand from a fundraising brand to a community facility brand. The brand
“OUR Center” was derived from “Build Our Center”. The brand could also be customized across all of their programming, i.e. “OUR Youth”, “OUR Calendar,” etc.
The brand palate was based on the traditional “gay rainbow” colors with a new palate of rainbow colors that are uniquely presented in the traditional collection of six colors. The rainbow permeates the entire campaign one color at a time. After completion of the branding process, brand standards and graphics were immediately implemented across all media channels and within the facility. In partnership with OUR Center, we planned a two- day grand opening event to launch the new facility and brand to northern Nevada.
Close to a thousand people walked through the center during its two-day grand opening celebration, which also included a special ribbon cutting by Mayor Hillary Schieve and attendance by many city officials. The new brand was featured on earned media, including print and broadcast.
Visit OurCenterReno.org for more information about this vibrant community organization!